All traditional and constant during instable times gives confidence and inspires belief in tomorrow. Logistics international specialized trade show is such event for Ukrainian logistical market. In 2010 Logistics trade show will collect professionals on the same place — in the KyivExpoPlaza exhibition venue on March, 2-5 already for the third time. Euroindex Ltd. is the organizer of the event.

Irrespectively to the economic situation, trade will never die in the country. It means that, distribution was, is and will be, and requirement for minimization of costs at stages of delivery and goods storage will remain. According to the experts view, relative density of logistical expenses in production cost price in Ukraine reaches 40% while in Western Europe this figure fluctuates at 12 – 13%. Today it is a prime problem for the domestic companies, and the best way out is introduction of logistical technologies, allowing optimization of material, information and financial flows, and also substantially cutting down expenses and raising competitiveness. In order to open to potential clients their advantage and efficiency, trade show meets face-to-face companies and clients, users and goods. Branch tendencies and problems are actively discussed.

Novelty of Logistics 2010 trade show became a special section “Transport in Logistics”. Now along with infrastructure, services, technologies and information-telecommunication systems in logistics the trade show will present transport-forwarding services (motor, shipping, river, air and special transport), customs and broker services; insurance of cargo.

Nowadays Logistics will help participants to strengthen relations with clients, to show to the market that company is alive and successful, to keep trust of clients and image of the reliable partner, capable to receive trade show orders of the competitor, which did not participate in the trade show.

Last year Logistics had taken place in tough times. Crisis has introduced corrective amendments in size and attendance of the trade show, however participants, leading players of logistical market — GEBHARDT Food and Retail Solutions GmbH, 1С, AZBI, Quantum International, Administrative Technologies of Logistics, Shaffer Shop, Sholler Arka Systems, Junghainrich Lift Truck, were convinced that appropriate reaction to the changes is active increase, instead of waiting.

I. Vereshagin, Account Manager of GEBHARDT Food and Retail Solutions GmbH:
The plan of our company is to expand in the markets of Eastern Europe, Ukraine, Russia, Kazakhstan, and Logistics trade show became for us an effective tool to enter in Ukrainian market. We planned to present our brands, equipment, positioning in the market, meet potential clients and communicate with them face-to-face, present products in trading chains. The purposes we have reached: we saw interest to our equipment, representatives of trading chains were at the trade show and have shown interested to our products, and we have signed new contracts and have entered the market of Ukraine.

E. Pavlenko, Deputy Sales Director at SSI Schaefer Noell marketing:
It is simply impossible for such company as SSI Schaefer Noell, not to participate in specialized trade shows. Trade show this year was enough live. We did not expect that. It only underlines necessity of participation at any time. Our company is not going to leave Ukrainian market of warehouse logistics, our problem is to continue its gaining, segment of automated warehouse logistics — in particular, because for now we do not have worthy competitors in this sphere in the market of Ukraine. We have received ideal chance, ideal possibility to fill in this niche.

V. Oleynik, expert in advertising and PR companies Sholler Arka Systems:
Earlier we considered trade shows to be image events, but this year stimulation of sales became an overall objective of our participation in Logistics trade show. Also, we wished to receive more accurate information of what is happening today to our potential clients. We have received answers to all our questions. We saw that it was fewer participants: many companies have chosen strategy “to overstay crisis”. We managed to reach preliminary arrangements with several companies, which we could not “reach” before. Alive dialogue with clients allowed understanding more accurately what is necessary for our clients today and in the near future. The trade show became an additional push in sales for us.

S. Grigorenko, Junghainrich Lift Truck Marketing Manager:
We, first of all, planned to calm public and to show that, despite the difficult situation in Ukraine, our company works stably and meets clients half way, our production is popular and demanded. It is necessary to admit that it was enough number of visitors, probably, it was connected with simultaneous work of several trade shows. Advertising — the first point of expenses, which company in crisis tries to save, but unlike other advertising resources, trade show gives invaluable possibility of direct dialogue with target audience. Trade show is the best advertising.

V. Polegenko, Sales Manager of Vakony:
The decision to participate in the trade show was affected by desire to expand client base, because many companies not always understand positive value of our systems and how they will help to save, first of all, in conditions of crisis. The trade show has allowed communicating directly to directors, chiefs of departments and to explain them advantages of monitoring systems of motor transport. And as a whole trade show specialization has allowed both to participants, and visitors to find the optimal offers and decisions in the market. Therefore, I consider that participation in the trade show completely justified itself, and purposes which we put, were reached.

More detailed information on Logistics 2010 trade show is published at www.logistics.euroindex.ua.