Industrial Cold 2010 international trade show will again present its participants possibility to confirm their stay in the market as a reliable and confident partner, to communicate in one language with experts of the branch and increase sales by finding new clients and business partners. The event will be held on March 2-5 in the KyivExpoPlaza.

During the last year economic situation in Ukraine and all over the world has changed, the market was reallocated and we do not know who stayed in the market and who was taken by the crisis. In such situation, specialized trade show is the only trustworthy source of information about the branch: suppliers and consumers, equipment and technologies. Trade show is also a strong marketing tool, providing real contact with the consumer.

This year trade show was held in difficult conditions, when country was in total chaos, and none knew how and where we should go. But exhibitors understood that life is movement and we can not stop and wait. The trade show was very successful. Everyone found what he was looking for: market and development potential.

Dmytriy Kovalev, Head of Sales in Aquilon Trading:
Talking about contacts we had during the trade show, we have got refrigeration experts, which were interested about more flexible, more reliable cooperation conditions, and they understand that despite crisis there will be heat and none will manage without climatic and refrigerating equipment. It was very nice to meet personally many partners from regions, whom we contacted only by means of telecommunication. During the trade show we could look in each ones eyes, mentioned our positions, discussed perspectives and shaked hands.

Vladimir Grinko, Commercial Director of Domus Frigus:
It is very important to participate in trade shows during crisis. The most important aim is support of the image of Domus Frigus: we, despite everything, are present in the market of Ukraine, we offer our products to our clients and will continue doing this. If you are not exhibiting in the trade show, then something is wrong with you.
Industrial Cold trade show gathers almost all the players of the refrigerating market of Ukraine. Some companies were not present with booths but their directors and employees found chance to come to Kyiv. We all meet, communicate, and everyone understands that it is the most important event of the year!

Dmytriy Vozniy, General Director of Iglotech Ukraine:
During the crisis, participation in the trade show is necessary. Crisis is a basis and time for reallocation of the market niches, suppliers and consumers. Unfortunately, some companies can not execute their obligations for suppliers and they start to look for another partner. The same for the consumers: if they can not buy what they want, they are looking for those who can offer it. And that is why participation in the trade show, demonstration of our possibilities, principles and strategy is very important for surviving and development.

Sergey Chernoshekov, Sales Director of Grasso International:
During the trade show, once per year, we meet our colleagues. It is very important, because in real life we are competitors. But from the other point of view, we are all human beings and we talk about our success or failures, what we live with and where we go, and very often we discover facts which we can not find in official sources. Such information exchange increase qualification level of all exhibitors. Moreover, trade show is a very important tool of formation and support of the company image. Very often it is the only chance to meet people, which you only heard about. Here we sometimes find clients, which we could never find and never knew that we could work with.

Industrial cold 2010 trade show is held by Euroindex Ltd. with the support of the International Cold Academy, Refrigerators Union, and AVOK Ukraine.
More detailed information about the trade show is available at: www.promholod.euroindex.ua.